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Social Media Follow-Up: What will it do for you?

Updated: Oct 14, 2022





INCREASE CONVERSIONS BY PAIRING YOUR

DIRECT MAIL CAMPAIGN WITH FACEBOOK AND INSTAGRAM.


WHY?

Now, Social Media Follow-up has been integrated into our system to offer you the opportunity to not only follow a user across the Google Display Network but also through

Facebook and Instagram's ad network.


HOW IT WORKS


1 Your client's website gets assigned a unique tracking code (also known as Pixel) for Facebook and Instagram. This code is completely invisible and has no impact on how the website looks or how it acts.


2 A visitor of the website gets a unique "cookie" assigned to their browser once Facebook and Instagram identify them as an active user. (NOTE: Their data is confidential and their information is not accessible, this ensures online privacy for every user)


3 When the user logs into Facebook or Instagram, they will be shown an ad from

your client's website right in their News-feed, where they're more likely to interact and view the ad.



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