Win Your Election
Watch this short video to learn how!
Connecting a political mail campaign with digital channels in a streamlined, seamless way is called Political Power Up. This is not a replacement for digital marketing strategies. This is a MAIL CENTRIC product that utilizes digital platforms for maximum impact of direct mail campaigns. Learn more by scheduling a free demo today.
Connecting a political mail campaign with digital channels in a streamlined, seamless way is called Political Power Up. This is not a replacement for digital marketing strategies. This is a MAIL CENTRIC product that utilizes digital platforms for maximum impact of direct mail campaigns.
How do we get political campaigns seen by everyone, everywhere? With these 9 digital technologies. By turning one direct mail piece into 8-16 impressions with a voter, you can lift campaign results, raise awareness, and ultimately deliver the win.
Social Match
SocialMatch MATCHES your mailing list to Facebook and Instagram user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message in their
Facebook feed, even before they visit your website!
Mail Tracking
Be prepared for new calls and online leads by knowing exactly when your mail is hitting mailboxes.
Informed Delivery®
This USPS feature allows recipients to see a digital preview of their scheduled mail. The digital preview includes a grayscale image of the mail piece arriving in the mail that day, along with a full-color ride along ad – giving you another opportunity to drive campaign conversions.
Call/Text Tracking
Get live updates and recordings of every call received from your direct mail campaign.
Social Media Follow Up
Increase conversions by pairing your political mailing with marketing messages placed on your target audience’s Facebook and Instagram feeds
DISTRICT TARGETING
District Targeting is a geographical target of people that are within your voting district on both Google and Social Media. You can also segment that target audience by identifying the highest probable voters. Targeting parameters include: congressional district codes for any specific region (i.e. FL-14), age, and gender.
Discovery Ads
Discovery ads allow you to advertise prominently across Google’s online properties, including Google’s Discover feed, YouTube, and in the Gmail Promotions Tab.
YouTube Ads
District Targeting is a geographical target of people that are within your voting district on both Google and Social Media. You can also segment that target audience by identifying the highest probable voters. Targeting parameters include: congressional district codes for any specific region (i.e. FL-14), age, and gender.
Lead Match
Never guess again how effective your direct mail campaign was. LEADMatch enables you to track and record all website visitors that came as a result of your mailing and see what actions they took, AND mail to unique visitors who came to your website who weren’t on your mailing list!
