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Online Follow-Up: What will it do for you?

Updated: Oct 14, 2022





INCREASE CONVERSIONS BY PAIRING YOUR

DIRECT MAIL CAMPAIGN WITH THE

GOOGLE DISPLAY NETWORK


WHY?

In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure.


If a prospect leaves your client's website without taking action, your client's ads will show up through the Google Display Network directing them back to your client's website.


HOW IT WORKS


1 Your direct mail campaign is sent out and tracked with our mailing tracking system using cutting-edge

barcode technology. This allows you to know exactly

when your cards are due to arrive in prospects' mailboxes.


2 When one of your direct mail leads visits your website they

get a unique "cookie" signed to their browser, so Google can identify

them as a website visitor (aka someone interested in your company)


3 Your new leads are funneled into an automatic follow-up system

using the Google Display Network. Text and image ads matching your

campaign's design and offers follow your website visitors around the

internet after they leave your site.



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